Sponsorships

Put your business in the spotlight with a sponsorship at HGA's Convergence® conference.

Our attendees spend an average of 4-5 days at Convergence^® and with your sponsorship you will have a captive audience of fiber art enthusiasts. We expect more than 2,000 people to attend our 2022 Convergence^® in Knoxville, Tennessee. Not only will your sponsorship put your business in front of those attending Convergence^®, but through e-blasts, our website and social media platforms your business will be marketed to more than 10,000 people and guilds interested in fiber art products and services. We have created Convergence^® sponsorship packages for the:

Fashion Show
Tote Bags
Keynote Presentation
Marketplace Demonstration Stage
Art Exhibits
Fiber Trust Reception
Vendor Hospitality
and Special Events

We understand that the dollars you spend need to bring the maximum benefit. Our sponsorship packages are flexible to meet your organization’s philanthropic or marketing objectives. For more information or to discuss how we can make one of our sponsorship packages work for you, please call (678) 730-0010.

Sponsorship Packages

*Sponsors will receive the following recognition in addition to the items listed in the packages:

Name recognition on HGA’s webpage as Sponsor and logo and link to your website
Logo and name recognition in approximately 5,000 Convergence^® Delegate Registration Books
Logo and name recognition in approximately 5,000 Convergence^® Conference and Gallery Guides
E-Blast sent to HGA’s mailing list of more than 10,000 promoting your sponsorship
Post recognizing your sponsorship on HGA’s Facebook page (5,000+ followers)
Tweet recognizing your sponsorship from HGA’s Twitter account (1,350 followers)
Post recognizing your sponsorship on HGA’s Instagram account (1,347 followers)
Tax-deductible receipt letter for the amount of your donation less goods & services received

*Subject to availability

Fashion Show Sponsor ($15,000)

The most popular event at HGA’s Convergence^®, the Fashion Show plays to an audience of more than 900 attendees.

Name recognition on tickets and in email sent to attendees confirming ticket purchase
Name recognition and logo on video screen prior to the Fashion Show
Name recognition and/or logo on Fashion Show Wearable Art Exhibit prospectus
Name recognition on email confirmation sent to artists entering the show
Recognition on-stage during the Fashion Show with opportunity for brief comments
Logo and name recognition on approximately 700 Fashion Show Programs and all Fashion Show advertisements
Logo and name recognition in approximately 4,000 Shuttle Spindle and Dyepot magazines when exhibit is a featured article
Opportunity to host a VIP reception in conjunction with HGA’s Convergence^®*
Invitation for four (4) to attend the Friend Donor Luncheon with Kathleen Curtis Wilson and the Fiber Trust Reception
Name recognition on Facebook photo album promoting the exhibit (5,000+ followers)
Name recognition on sponsor signage at the Fashion Show entrance and at the Art Exhibit entrance
Ten (10) Complimentary Convergence^® Value Packages (CVP’s)
Complimentary tickets for ten (10) guests to attend the Fashion Show and complimentary Day Passes for ten (10) guests to attend the Marketplace and Art Exhibits
Reserved seating at the Fashion Show for your twenty (20) guests

Convergence® Tote Bag Sponsor ($6,000)

Convergence^® Tote Bag Sponsor ($6,000)

Convergence^® Tote Bags are given to all attendees who purchase a Convergence^® Value Package and are sold on the HGA Website and onsite at Registration. Attendees use these bags throughout the conference to carry their supplies.

Name recognition and/or logo (one-color) on 1,000 Convergence^® Tote and Goody Bags
Name recognition in email sent to attendees confirming Convergence^® Value Package purchase
Name recognition on sponsor signage at Registration for the first five days of the conference
Identification as sponsor at beginning of Fashions Show and Keynote Presentation
Complimentary Day Passes for twenty (20) guests to attend the Marketplace and Art Exhibits

Keynote Presentation Sponsor ($5,000)

Keynote Presentation Sponsor ($5,000)

HGA will announce the location of the 2022 Convergence^® and Kathleen Curtis Wilson will give her keynote presentation to an audience of more than 900 attendees.

Identification as sponsor at beginning of Keynote Presentation
Invitation for two (2) to attend the Friend Donor Luncheon with Kathleen Curtis Wilson and the Fiber Trust Reception
Name recognition on tickets and in email sent to attendees confirming ticket purchase
Name recognition and logo on video screen prior to the Keynote Presentation
Name recognition on sponsor signage at the Keynote Presentation entrance
Complimentary tickets for ten (10) guests to attend the Keynote Presentation and complimentary Day Passes for ten (10) guests to attend the Marketplace and Art Exhibits
Reserved seating at the Keynote Presentation for your 10 guests

Marketplace Demonstration Stage Sponsor ($4,000) (Sold)

Marketplace Demonstration Stage Sponsor ($4,000) - sponsored by Glimakra

Located in the Convergence^® Marketplace, the Demonstration Stage features a full schedule of four (4) days of activities and presentations that take place during Marketplace hours. More than 1,800 attendees will visit the Marketplace multiple times.

Banner with sponsor’s logo and name hung on the Marketplace Demonstration Stage recognizing your sponsorship
Name recognition on all Demonstration Stage schedule signage at the entrance to and throughout the Marketplace
Announcements in the Convergence^® Marketplace recognizing sponsorship
Complimentary day passes for 20 guests to attend the Marketplace, includes admission to the Art Exhibits

Art Exhibit Sponsor ($2,500)

Art Exhibit Sponsor ($2,500)

Convergence^® Art Exhibits are juried by a reputable artist from within the field. We receive hundreds of entries from artists who live across the globe. These shows take place at Convergence^® over 4 days and are visited by more than 1,800 attendees and are featured in an article in HGA’s Shuttle Spindle and Dyepot magazine.

Sponsor will have their choice from the following Exhibits:
1. Mixed Media
2. Yardage
3. Basketry - sponsored by Marcy Petrini & Terry Dwyer
Recognition at the exhibit’s awards presentation, attended by approximately 900
Logo and name recognition in approximately 4,000 Shuttle Spindle and Dyepot magazines when exhibit is a featured article
Name recognition and/or logo on Art Exhibit Prospectus
Name recognition on email confirmation sent to artists entering the show
Name recognition on sponsor signage at Art Exhibit entrance
Name recognition on Facebook photo album promoting the exhibit (5,000+ followers)
Complimentary Day Passes for ten (10) guests to attend the Art Exhibit, includes all day access to Marketplace

Fiber Trust Reception ($2,000) & Vendor Hospitality Sponsors ($2,000)

Fiber Trust Reception Sponsor ($2,000)

Invitation to this reception is reserved for our most valued supporters who have donated $100 or more to HGA’s Fiber Trust.

Name recognition and/or logo on more than 200 mailed Invitations and emails
Identification as sponsor at the beginning of the Reception
Name recognition on sponsor signage at Fiber Trust Reception entrance
Complimentary tickets for four (4) guests to attend the Fiber Trust Reception and complimentary Day Passes for ten (10) guests to attend the Marketplace and Art Exhibits

Vendor Hospitality Sponsor ($2,000)

Wholesalers and distributors exhibit in the Convergence^® Marketplace. The Hospitality suite is open each day during the Marketplace for vendors to grab a snack, put their feet up, or find a moment of peace during a hectic conference.

Opportunity to promote services or merchandise to conference vendors
Name recognition on email confirmation sent to vendors exhibiting in the Marketplace
Name recognition on sponsor signage at Hospitality Suite entrance
Complimentary Day Passes for ten (10) guests to attend the Marketplace and Art Exhibits

Leaders Exhibit & Regional Meet & Greet Networking Event Sponsors ($1,000) (All Sold)

Regional Meet & Greet Networking Event Sponsor ($1,000) - sponsored by Long Thread Media, LLC

Kicking off the conference, attendees meet and mingle while learning about regional conferences, guilds & educational resources available in their home region.

Name recognition on sponsor signage at Networking event entrance
Complimentary Day Passes for fifteen (15) guests to attend the Networking event, includes all day access to Marketplace and Art Exhibits on the day of the event

Leaders Exhibit Sponsor ($1,000) - sponsored by Eugene Textile Center

The Leaders Exhibit features the work of Leaders teaching at Convergence^®. This show takes place at Convergence^® over 4 days and is visited by more than 1,800 attendees. The show is featured in the Convergence^® Conference and Gallery Guide.

Name recognition on Facebook photo album promoting the exhibit (5,000+ followers)
Name recognition on sponsor signage at Art Exhibit entrance
Complimentary Day Passes for ten (10) guests to attend the Art Exhibit, includes all day access to Marketplace

Sheep to Shawl, Skein Competition, and Intern Exhibit Sponsors ($800) (All Sold)

Intern Exhibit Sponsor ($800) - sponsored by the HGA Board of Directors

The Intern Exhibit features the works of our Convergence^® Interns. This show takes place at Convergence^® over 4 days and is visited by more than 1,800 attendees. The show is featured in the Convergence^® Conference and Gallery Guide.

Name recognition on Facebook photo album promoting the exhibit (5,000+ followers)
Name recognition on sponsor signage at Art Exhibit entrance
Complimentary Day Passes for eight (8) guests to attend the Art Exhibit, includes all day access to Marketplace

Sheep to Shawl Sponsor ($800) - sponsored by Ply Magazine

A 4-hour event taking place in the Convergence^® Marketplace draws a large crowd of fiber artists and those new to the experience.

Name recognition on email confirmation sent to registered participants
Recognition during the Sheep to Shawl awards presentation
Announcements in the Convergence^® Marketplace recognizing sponsorship
Name recognition on sponsor signage at the Sheep to Shawl competition
Complimentary Day Passes for ten (10) guests to attend the Sheep to Shawl competition, includes all day access to Marketplace and Art Exhibits on the day of the event

Skein Competition Sponsor ($800) - sponsored by The Natural Twist, LLC

A spinning competition with the entered and judged works on display throughout the 4-day Convergence^® Marketplace.

Name recognition on email confirmation sent to registered participants
Recognition during the Skein competition awards presentation
Announcements in the Convergence^® Marketplace recognizing sponsorship
Name recognition on sponsor signage at the Skein exhibit
Complimentary Day Passes for ten (10) guests to view the Skein exhibit, includes all day access to Marketplace and Art Exhibits on the day of the event

Additional Sponsorships ($500)

Panel Sponsor ($500)

Each afternoon of Convergence^® a 45-minute Panel Session is offered for attendees to learn more from their peers.

Sponsor will have their choice from the following Panel Sessions:
1. Grants & Funding Opportunities for Learning & Teaching
2. HGA’s Certificate of Excellence
3. A Better Proposal – Tips for being hired to Teach
Recognition on-stage at the panel session
Name recognition on sponsor signage at the Panel Session entrance
Complimentary Day Passes for ten (10) guests to attend the Marketplace and Art Exhibits

Strut Your Stuff Informal Fashion Show Sponsor ($500) - sponsored by the American Kumihimo Society

Taking place on the Marketplace stage and open to all attendees, participants walk the stage and show off a piece of their wearable art while an MC shares the piece’s details. This popular event draws about 100 participants and many more who watch.

Recognition on-stage during Informal Fashion Show
Logo and name recognition on participant entry forms
Name recognition on email confirmation sent to registered participants

Twilight Madness Sponsor ($500) - sponsored by Heddlecraft

Twilight Madness is an unopposed evening shopping experience in the Convergence^® Marketplace.

Announcements in the Convergence^® Marketplace recognizing sponsorship
Name recognition on sponsor signage at the entrance to the Convergence^® Marketplace during Twilight Madness
Complimentary Day Passes for ten (10) guests to attend Twilight Madness, includes all day access to Marketplace and Art Exhibits on the day of the event

Open Portfolio Sponsor ($500) - sponsored by Mark Grigalunas

Targeting primarily college students in accredited fiber arts programs and new weavers, this event is expected to draw participants interested in having fiber art professors and professional artists critique their work as well as curious onlookers.

Name recognition on email confirmation sent to registered participants
Name recognition on sponsor signage at the Open Portfolio session
Complimentary Day Passes for ten (10) guests to attend Open Portfolio, includes all day access to Marketplace and Art Exhibits on the day of the event

Kitchen Towel Exchange Sponsor ($500) - sponsored by Chattahoochee Handweavers Guild

Participation in the Kitchen Towel Exchange is open to all conference attendees with advance registration.

Name recognition on email confirmation sent to registered participants
Name recognition on sponsor signage at the Kitchen Towel Exchange

Convergence Conference & Gallery Guide Advertising

Over 5,000 Convergence^® Conference & Gallery Guides are printed and distributed to Convergence^® attendees, Convergence^® partners, area colleges and universities, galleries, museums, tour sites, and merchants. Inside the Guide is a listing of all Convergence^® events and activities, Marketplace vendors, fiber art exhibits at Convergence^® and in the metropolitan area where the conference is being held, and more. It is truly a souvenir piece for all who attend Convergence^®.

Advertising Rates

Convergence Marketplace Vendors save approximately 35% off the advertising rates for full, half and quarter page ads. Payment must be made when reserving advertising space.

Mechanical Information: Magazine format is 8.125” x 10.875”, Full Color, and No Bleeds except Full Page (Bleed size 8.375” x 1.125”). Ads must be supplied as digital files: 300 DPI and TIFF format. Convert all instances of RGB, Pantone and spot colors to process CMYK. Ads should not be compressed.

Ad Size	Dimensions	Rate	Marketplace Vendor Rate
Back Cover	7” w x 9.75” h	$1,005	$1,005
Inside Cover	7” w x 9.75” h	$963	$963
Full Page	7” w x 9.75” h	$875	$569
1/2 Page	7” w x 4.75” h	$625	$406
1/4 Page	3.375” w x 4.75” h	$391	$254

Download PDF of Terms & Conditions

Reserve Your Ad Space

Space Reservation and Deadlines

Advertising space will be made on a first-come, first-served basis, determined by space reservation date. Ad space must be reserved and payment received by April 15, 2022. Ad materials must be received by April 22, 2022 and submitted to Advertising@WeaveSpinDye.org.

For questions regarding advertising, ad material preparation, etc., please contact Kathi Grupp, Advertising & Marketing Manager, at (678) 730-0010 or Advertising@WeaveSpinDye.org.

Additional Opportunities

Be a Marketplace Vendor
Advertise in the Conference and Gallery Guide
Present a Demonstration on the Marketplace Stage
Advertise in Shuttle Spindle & Dyepot magazine

Sponsorships

Sponsorship Packages

Convergence Conference & Gallery Guide Advertising

Additional Opportunities

For more information about Sponsorship opportunities call (678) 730-0010 or email Advertising@WeaveSpinDye.org.